Sunday was not the first time CM Punk was minding his own business when he was antagonized by a well-known professional wrestler expecting him to do nothing about it, only to catch a beatdown.
However, it was the first time it cost the wrestler a world championship.
Moments after Drew McIntyre defeated Seth Rollins to win the World Heavyweight Championship, he could not help but head to the commentary table. He taunted The Straight Edge Superstar, only to catch an unexpected assault at the hands of Punk.
Cue Damian Priest and the greatest Money in the Bank cash-in this side of Rollins and Edge.
Punk proved that his value extends beyond the role of in-ring competitor and into that as a catalyst of stories and angles that can enhance characters around him.
His role in establishing McIntyre as an arch-troll entering WrestleMania was undeniable. From the injury at the Royal Rumble and the weeks of back-and-forth on social media that followed, he was the foundation of The Scottish Warrior's character.
This was all done without ever stepping foot inside the squared circle.
As Punk continues his recovery from injury, he will be an integral part of WWE TV, further fueling the Scot's vendetta against him. He can also factor into Priest's championship run, telling him he is responsible for The Archer of Infamy's success.
Then there is Rollins, whose dislike for Punk is well-documented.
The storyline directions are plentiful and meaningful, making Punk one of the most valuable assets to WWE creatively, even if he is months away from lacing up a pair of boots. —EB