These Are the 15 Amazon Products InStyle Readers Bought the Most in 2023

In the blink of an eye, another year has come and gone. Throughout the past 12 months, InStyle readers shopped thousands of Amazon deals across the retailer’s fashion, beauty, home, and tech departments, but only a few of those items stole the hearts (and wallets) of many. Below, we rounded up our readers’ most popular Amazon purchases of 2023, starting at just $6.

The top-15 list includes skincare from L’Oréal Paris, Advanced Clinicals, and Drmtlgy, as well as cozy fleece-lined leggings and on-sale Apple devices. So, if you haven’t had a chance to try these fan-favorite Amazon products just yet, this is your sign to finally see what the hype is all about and test them out for yourself.

Most Popular Amazon Fashion Products

For InStyle readers, 2023 fashion was all about comfortable clothing and life-changing hacks. Nippies nipple covers took the number one spot, as they made it possible for many people to wear backless tops and even go braless on occasion. But for those who wanted slightly more support, the Bali One Smooth U T-shirt bra was their top choice. These compression bands for the arches of your feet were also a popular pick, providing relief for people with plantar fasciitis or those who spend hours standing. And, for the loungewear lovers, the Ewedoos fleece-lined leggings and the Gayhay high-waisted leggings took the cake. 

Most Popular Amazon Beauty Products

This year of beauty was all about anti-aging skincare, and more specifically, formulas with retinol as a main ingredient. The Advanced Clinicals retinol cream was the most popular product of 2023, with the SimplyVital collagen, retinol, and hyaluronic acid cream and the Nature Well Clinical Retinol Cream not far behind. Our readers also fell in love with the Drmtlgy tinted moisturizer, which is a number one Amazon best-seller with more than 40,000 purchases in the past month alone, per the retailer. Another fan favorite, the now-$11 L’Oréal Paris Age Perfect blurring primer, gave shoppers a smooth complexion all year long. 

Most Popular Amazon Home and Tech Products

Unsurprisingly, Apple devices were the most popular electronic purchases in the past year, and InStyle readers especially loved the second generation Apple AirPods and the four-pack of Apple AirTags, both of which are on sale now. As for home gadgets, the Bissell Little Green portable carpet and upholstery cleaner came out on top. This set of two Beckham Hotel Collection bed pillows was another common cart addition, and the $6 Pink Stuff Miracle cleaning paste found its way onto the most-purchased list, too. 

Browse through more of InStyle readers’ most popular Amazon purchases of 2023, below.

Ewedoos Fleece-Lined Leggings With Pockets

Bali One Smooth U Ultra Light Underwire T-Shirt Bra

L’Oréal Paris Age Perfect Face Blurring Primer

Drmtlgy Tinted Moisturizer With SPF 46

Apple AirTag Four-Pack

Bissell Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner